attended the RADS on Thursday night (hangover prevented me writing this yesterday) and it struck me that this the premier awards industry of the recruitment ad world is still largely a celebration of print and its associated forms.
I do know that the organisers are very keen to recognise online in all its guises and the overall winner was a campaign for Unilever that was a fully integrated piece of work which used social networking etc. But maybe we need to re-examine what actually is creativity in online, as results are hugely dictated by
- Media strategy
- Fantastic key word based copywriting
- Bid management on SEM work
- Killer inventory
Still the after show party would be fun.
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