The Power of Presenting

As i sit here in a Midlands Hotel/Conference Centre - having just presented to 20 senior HR managers from one of our major customers - it has caused me to ponder on how impactful a way is it to impart important information.

We don't do many things like this - as i tend to believe that it is not a brilliant way to get the point across about what are the key next steps to take and online can be a prime area for Death by PowerPoint- but if you do you should always remember what my old sales manager at VNU used to tell me - "people remember the first thing you say and the last thing and they forget all that stuff in the middle"

I have modified that over the years (as it was bit too negative even for me) to the following

• if they remember three things that is a success
• make sure they are the right three things - ie do your flies up!
• Do not think your info is so important that you can overrun by 50% - nobody will thank you for it
• Agree next step while you are there - by next week the three things above may have reduced in number significantly

And we all have a moment the night before (or ten minutes before) when you realise or convince yourself that your content is sh.... Ignore this - it will be alright in the end....probably....and if it isn't after a year or so it will be an amusing crash and burn story.