Online Specialists vs "Full Service"

I have had the following comments about our agency at various functions recently

- "OnlineMediaExperts that's a bit boastful to say you are expert isn't it?" to which i replied " the name OnlineMediaMediocre did not sound quite as snappy". Its a very British thing to be so shy about stating if you are good at something. And there is plenty of room for understatement but not when you are launching a new business.

- "Why on earth would any client want to split their print and online?" valid point - many don't but fortunately for us a good number do and see the value certainly in these dynamic disruptive years of looking at it separately. I have no clue what the situation will be in 5 years but i know online spend will be massively up.

- "You must be really pissing off the agencies big time by taking online biz away" - to which my reply would be NO to pissing off - hopefully YES to very mild irritation but in all likelihood the excellent agencies out there are busy servicing their clients, winning new business and making money like the rest of us and the MDs have not heard of or are not interested in us.(Yet....)

Anyway this is a very long winded away round to the point that the recruitment advertising/candidate attraction/response process space is so much more interesting than 5 years ago let alone 10 years. There is huge space for - Full Service, Creative only, SEO, SEM, Online Media, Social Media, Outdoor, Technical build, Graduate, Consultancy - agencies. And i can just about name businesses in all of the above fields.

In this candidate driven market - it is just about making sure there are customers who are want to buy what you do and then being bloody brilliant at selling and delivering it - sounds easy doesn't it.