Search Engine Marketing (SEM) is the much misused term which means marketing a website (careers site normally for us in recruitment) via search engines, whether this be improving rank in organic listings (Search Engine Optimisation-SEO), purchasing paid listings (CPC or PPC) or a combination of these and other search engine-related activities.
Entry level example of SEM is Google Ad Words
But if you talk to 4 different people they may well give you 4 alternative definitions.
Comment written 1 years ago
why do you think certain people want to criticise the survey so quickly?
Dom
Comment written 1 years ago
Entry level example of SEM is Google Ad Words
But if you talk to 4 different people they may well give you 4 alternative definitions.