is this - Government reduces recruitment ad expenditure by 80%,
The impact of this sort of online migration is seismic if it actually happens. My head is spinning with the various knock on effects - such as
- The Guardian may have to rebudget downwards for the staff Xmas party this year
- The online industry can stop bitching about the fact that government (local and central) has been so slow online
On a serious note - it will, at minumum
- drive quality traffic up
- increase quality of direct job ads
- increase competition between advertisers
- create online price inflation
- increase online acquisitions by trad media conglomerates
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